Aweber Email Marketing-Pros and Cons

General Features

AWeber is powerfully build email marketing tool for small business. AWeber enable to build lists, strong connections, send emails and connect with audiences and subscribers. AWeber drag and drop option quickly creates beautiful emails without need of any coding. AWeber helps in getting started even faster with a library of pre-built templates. AWeber offers detailed analytics and reports which helps in optimizing, check and adjust marketing and sales efforts, tracks sales along with overall performance. AWeber quickly connects with other business systems. AWeber helps in building brand recognition as it quickly and easily create email templates and also able to send it from any device. AWeber contact management enable to add people to your contact list anytime and anywhere with the help of customize sign up forms. Signup forms are easy to design and can be put on any website and it also gets link to facebook, twitter and eve to paypal  or stripper so that whenever a uer made purchase it should land to the right page and get added to the right mailist list and receive the automated email.  AWeber has WYSIWYG editor. AWeber has built in A/B Testing which tests subject lines, designs and URL Links so that one can send what works. AWeber also offers Mobile Apps  which helps and makes ones life easy to create, send emails and capture leads as well when is not at desk. AWeber has class-leading email deliverability which ensures that email should fall into recipient inbox and not in spam. AWeber blog broadcast helps in business’s blogs reach automatically by converting latest post into emails. AWeber’s statistics app helps user to be upto date on a subscriber’s list, performance and scheduling emails.

Newer Innovation

AWeber has improved in its features so one can grow business. AWeber has rebuilt its WordPress plugin, which is more faster, easier and more powerful than before. AWeber has added one of the most popular AMP (Accelerated Mobile Pages) for email drag and drop email editor i.e. an image carousel is an interactive element that rotates through multiple slides of images and also now allows to include photos, GIFs, blog posts. One only has to click the carousel element and drag it into your email and then you can add upto 6 images. AWeber’s API powerful, engaging, interactive and dynamic content can be created. AWeber has added new update to its platform that is Shareable Campaign like welcome campaign, the lead magnet campaign, the blogger campaign, the mini-course campaign which offers you to add another email marketer’s pre-built, successful email campaign into your account in seconds, send welcome email to subscribers to build relationship, shows your blog post to subscribers to keep coming them back to your website and also offers them mini course so that you can build relationship with new subscribers and then can promote paid course at the perfect time. AWeber customer support is fantastic, will always be responsive and available at times you need them.  AWeber account with powerful integrations like Bounceless, Heroic and EventsFrame. AWeber Split testing tool allows one to send high performing and effective emails. One can split your entire list or can create a test that only targets a specific segment. AWeber now allows you to quickly copying an automated email campaign with a single click. AWeber allows to tag a bunch of subscriber to group them by interest or behaviour.

Why we use AWeber?

AWeber automation feature automatically creates beautiful email templates in seconds. AWeber allows to send super personalized content to subscribers. AWeber superior autoresponder makes customer engagement and interaction more easy than before. AWeber comes with integration with leading business tools like SalesForce, Zendesk, WordPress, PayPal. AWeber customer support is its one of the highlights as they have a team of highly knowledgeable, responsive and effective. AWeber also conducts live webinar for the new commers. AWeber allows you to easily customize subscription forms, newsletters. AWeber drag and drop feature is intuitive and helpful as it allows to beautifully design the email template according to your choice. So, when it comes to email marketing, AWeber is N1.

Industry Positive Comment

Some of the industry positive comment is that AWeber has great email deliverability as it gets your email fall into subscribers email box not in Spam. AWeber customer service is responsive and is one of the best as they really care about their customers. AWeber is a user friendly tool that helps you to engage more audience and customer and helps you to keep professional relationship with clients. AWeber helps in organizing email lists. AWeber drag and drop feature is there to create professional email content which can be done very quickly and easily and layout is easy to use without wasting any time. The platform is simple, intuitive and great tool for tracking contacts. AWeber allows you to create f=different email folder so that you can have reach to different targeted market.

Needs Improvement

AWeber has no such option for those who wants to import contact list as one has to enter one or two email addresses at a time and had to go through double opt-in process. AWeber is user friendly but its UI now needs improvement so as to compete with other marketing leaders. AWeber could include connection with MeetUps as it will become more to build professional relationship with customer by having face to face conversions and also build strong connection with employee and users. AWeber does not allow bold option so it can include it in their programming as while in their next updates. AWeber should have integrations with social media where one can directly check subscriber’s profiles from the platform rather than going to third party. 

Similar Products in the Industry:

Some of the similar products in the industry are Mad Mini, Omnisend, Mailhcimp, Salesforce marketing cloud, Bronto, Active Campaign, Emma, Litmus, iContact.

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