Muck Rack PR Management Software-Pros and Cons

General features

Muck Rack PR software provides a robust but easy to use search function that allows users to Search by media as well as competitor, industry, brand, product, keyword, hashtag and more. It allows to instantly finding journalists covering any topic in articles and on social media. Muck Rack PR software is combined with a comprehensive media database that provide complete journalist data, including up-to-date contact information, articles, tweets, beats, bios and social links all in one place. It allows easily building media lists and sharing them with colleagues and quickly creating reports. Muck Rack PR software provides an all-in-one relationship management system that allows easily collaborating and building relationships. It allows to Use Alerts for tracking of coverage of user’s latest release or event, or to find the right time to reach out to reporters on their saved media lists. 

Newer Innovations

Muck Rack PR software provides complete journalist data, including up-to-date contact information, articles, tweets, beats, bios and social links all in one place. Its simple and approachable interface allows users to quickly pinpoint journalists whom they want or need to engage with. Muck Rack PR software allows to automatically compile and organize new press hits and track key metrics, including unique monthly visitors, social shares and total pageviews, to quantify user’s campaigns. It also provides the ability to log, track and monitor interactions and follow-ups directly from the platform and comprehensive data on media outlets, their audience metrics and contact information. Muck Rack allows journalists to showcase their work with free and automatically updated portfolios. It also provides easy sharing and information gathering capabilities.

Why use it?

Muck Rack’s easy to use software enables PR teams to effectively find journalists for their stories send customized pitches and collaborate as a team with its simple and approachable interface.

Industry’s Positive Comments

Some of the positive comments of the people in the industry are –

Muck Rack is a new standard in PR Software. 

 It is a very easy system to use.

It is a powerful and simple PR software platform to use

It really is a one-stop shop

Its interface is easy to use and easy to learn.

 Needs Improvement

Some of the people in the industry want it to update its journalists and author information. Its media list facility could be made more intuitive.

Similar Products in Industry 

Other Similar products available in market are PRgloo, MeltWater, Cision Media Database, Cision Communication cloud, Business wire, LexisNexis News desk etc.

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