Adobe Analytics – Pros and Cons

General Information

Adobe Analytics has great features as it can just drag and drop all the dimensions, allowing users to capture every minute details. It has funnel customization and Hashing features to ensure better visualization of key data points. It offers a quick and reliable customer support. The system also offers a easy to debug using Omnibug browse.

Adobe Analytics implementation is javascript based and facilitates the business with dropoff user details.

Newer Innovations in the Adobe Analytics

Adobe Analytics has many innovative features like Page load events that facilitate the transitions among pages; its click events are really useful for capturing users click activity; it provides feasibility to multiple click events for a single journey. In Adobe Analytics results can automatically be printed, downloaded or exported to Excel; and has the ability to cut data in various granularities and build segments.

Adobe Analytics Admin area offers complete access and full control over the data. It enables you to generate predictive intuitions that help in very focussed marketing planning and expense management.

Why we use Adobe Analytics?

Adobe Analytics should be used due to its ability to enables you to build custom reports for distribution, build custom dashboards for our editors.
It has prebuilt custom reports by site levels and is able to work with large databases with complex segmentation.

Industry Positive Comments

Some of the various positive feedback is that it’s easy to set up workbooks, very dynamic search function, allows basic customization. Adobe Analytics has a strong integral system for reporting and predictive insights.

Needs Improvement

Some of the customers expect improvement in Adobe Analytics are suggested in features like the Tealium. Its support library often causes slowness in page; it charges are on the basis of per trigger of the event. , Key values care case sensitive in Adobe, which is not very useful for manier users. Adobe Analytics has no phone application for quick access, and is difficult to set up reporting.

Similar Products in the Industry

Some of the similar search products in the industry are Google Analytics 360, Quantum Metric, Siteimprove, Acoustic Analytics, Pendo , Google Tag Manager, Parse.ly, Heap and Amplitude.

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