Google Analytics 360-Pros and Cons

General features
Google Analytics 360 is a digital analytic tool for your business to better understand your customers. It a perfect choice for large enterprises with advanced analysis requirements. It provides you with variety of reporting tools to understand how customers are interacting with your site and apps. Google Analytics 360 Campaign measurement allows you to see which campaigns and traffic sources are sending users to your website.
Google Analytics 360 let you traces a route user take to reach the pages, Events, and Goals of your sites and apps. You can also analyze how your marketing channels or sources of traffic work together to create sales and conversions. Google Analytics 360 allows you to customize your data to meet your needs with various filters. It helps SEO and track performance of your keyword in order to have successful campaign
Google Analytics 360 annotations help you to keep track of important measures like marketing campaigns, new filters, theme changes, goals, etc. This will help you recognize spikes in traffic, sudden changes, on your analytics. This analytic is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency. Google Tags are snippets of code which are added to a site without needing to edit your website’s code. This allows you to quickly set up advanced features like cross-domain tracking.
Advanced Features
Google Analytics 360 let you dive into all your data to find important insights about your customers with sophisticated analysis capabilities. Custom Funnels let you visualize and analyze your customer journeys. So, you can analysis where people drop out of your website. This lead you implement changes in content and layout to streamline conversions. Roll-Up Reporting gathers data from multiple analytics properties and lets you see that data together in the same reports.
With Google Analytics 360 get access to raw data that refreshes every 10 minutes. So, you can evaluate site performance in near real-time and understand what your users are doing right now and how changes to your site affects their experience. Integration with google cloud data warehouse let you join Analytics 360 data with other datasets and unlock BigQuery’s powerful tools. BigQuery enables interactive analysis of up to trillions of rows of data, the assembly of multiple data sources, natural language processing, advanced predictive modeling, machine-learning capabilities and more.
Google Analytics 360 lets you track events that doesn’t trigger a new page to load, such as watching a video. This data can be useless in improving your site. User-Id lets you associate your own userID when a user is logged in, which then joins all their sessions together, even when they delete cookies or use different devices to access your site. Measurement Protocol pull in data from offline systems, such as CRM, when there is a lot of activity that occurs offline. Google Analytics 360 offers Content grouping that lets you group content such a way that reflect your business goals or reporting requirements.

Why use it?
Google Analytics 360 offers more detailed analysis techniques and deeper insights, so you can improve your understanding about user’s interaction with your site and deliver better experiences to reach your business goals. It provides increased data freshness, unsampled data, custom funnel and more to improve functionality. Data from Google Analytics 360 can be easily integrated with Google’s big data platform BigQuery. Google Analytics 360 comes with service level agreement (SLA) and technical support.
Industry’s Positive Comments
Customers comment that Google Analytics 360 provides results and management statistics in real time. Giving them the ability to act with great speed. It is the best tool in the market for website analytics — fast, extremely easy to deploy and you have a fully functional solution within minutes of development. It provides a helpful service to visualize and share online marketing data.
Customers like about Google Analytics 360 is its enhanced functionality like increased data freshness, greater accuracy. Also, the technical support provided by Google Analytics 360 in which it has a team of technical experts that provide the necessary support.
Needs Improvement
Customers comment that you need to pay more for extra data traffic. Also, you do have to spend a lot of time on training to use this platform. Customers want more customized dashboard so they can add features they want on dashboard for easy access.
Similar Products in Industry
Other digital analytic software products available in market are Adobe Analytic, Mixpanel, Heap, Amplitude Analytics, Pendo, Smart look, Matomo, Go Squared, Site improve, Stat Counter etc.