Google Tag Manager is free website and app tag management by Google. It has perfect conversion tracking, site analytics and quickly deploy Google and third-party tags.
Google Tag Manager has security features, granular access controls and support for multi-environment testing.
Newer Innovations in the Google Tag Manager
Google Tag Manager give us freedom to release or pause marketing campaigns, contains bitbucket repositories, integrates easily with other Google services. Google Tag Manager connects to the Google Marketing Platform seamlessly and has variety of tagging templates.
GTM offers lots of tracking options, can copy tags and triggers and can easily create multiple custom events
Why we use Google Tag Manager?
In Google Tag Manager we love the simplicity and the speed. It is easy to manage and edit , everything in one, central dashboard and process of adding tags and triggers is very intuitive and allows for scripts.
Industry Positive Comments
Some positive feedback receive states that Google Tag Manager has relatively intuitive dashboard, setup takes few clicks and xtremely easy to use platform and user friendly.
Google Tag Manager need some improvement in hard to find solutions to your problems online,
little complex for beginners, it long it takes to save and publish changes. In Google Tag Manager the character space limit is a pitfall and cannot modify a container in a timely manner
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