Hootsuite-Pros and Cons

General features

Hootsuite is an integrated Social Media Management platform which helps in creating, posting, and eventually monitoring of Campaigns, brands, and products. It provides quantitative metrics that enable agencies, businesses, and marketers to manage in a better way.
It can monitor multiple social media channel streams at one place. Hootsuite has a built-in social sentiment analysis tool that provides scores for quick decision making.

Its social media listening feature notices what people are saying and then bringing feedback back to business to leverage those as inputs for value generation. Hootsuite allows you to schedule posts as per business calendar needs.

Hootsuite Influencer Identification helps find and engage the influencers to promote your business. Hootsuite monitors the social universe for various threats to Brand. It has a Content library which allows enterprises to set up and store template and images that can be further leveraged for social media marketing planning.

Hootsuite Real-Time analytics helps keep a tab on fans and followers, their posts and tweets, Engagements. Hootsuite also provides a built-in team collaboration for faster marketing management.

Newer Innovations

Hootsuite Inbox displays messages and threaded conversations for your easy response. It provides unlimited RSS integration to users.
Hootsuite facilitates the user by ‘Auto boost’, the most popular content.
Its ‘Content filter’ feature narrows your content’s view. Hootlet also offers Plug-Ins which allows business users to share information easily.
Hootsuite provides Content Management and Strategic Planning.
Streams feature shows constant feed of relevant social media activity
It also allows users to assign different assignments to different team members, with decent task management features.

Industry Positive Comments

Some of the business users like Hootsuite Mobile Compatibility features; which makes it a very flexible platform. They also believe that it is a great time-saver in understanding market trends. Other comment that Hootsuite has excellent Dashboard for maintaining social media profiles.
It also has a quick Customer Support is provided to users to answer their query immediately.

Needs Improvement

Few business users showed concern on how to reduce the learning curve for Hootsuite adoption. Some others also believe better checks and controls are needed for the validity of incoming traffic.

Similar Products in Industry

Other Social media analytic software products available in market are Falcon.io, Zoho Social, Sprout social, NetBase etc.