Mailchimp Email Marketing-Pros and Cons

General Features

MailChimp is great email marketing automation platform, easy to use and user-friendly UI which helps in easily creation, personalization, execution and analysation of ad and email campaigns. Mailchimp creates exceptionally good invitations with logo’s and marketing messages. With email invitations scheduling email blast to client’s database which helps in identifying prospects for sales and marketing. MailChimp offers customization of templates feature which moulds the design beautifully according to your requirement. MailChimp has easy import of contacts and accepts number of files and format without any issue. MailChimp reporting system has deep analytics which enable one to see who’s opening, clicking and returning for more. MailChimp offers customizable newsletter and enable one to download PDF Newsletter. MailChimp automatically generate FB and Instagram ads once landing page is created. MailChimp helps in reaching new people and growing business across multiple marketing channels with one click. MailChimp has eased sending campaigning to the right people at right time and motivate people to come back to the platform again.

Newer Innovation

MailChimp has easy flow of navigation which helps in creating customizable campaigns with templates very efficiently which once created then need not to create everytime, it saves time and resources. MailChimp is intuitive. MailChimp has contact management which can manage contact from anywhere and also keep a record of campaign and analytical reports. Mailchimp has CRM tool which offers setting up customer profile and assign a lifetime value. Mailchimp has great customer support service which is available for 24*7 and helps in resolve issues/questions arose anytime while browsing as well. Mailchimp has more than 700 Integrations (Social media, ecommerce, website integrations) although it has no direct integration with shopify but it uses third party like Zapier which connects it with MailChimp.

Why we use Mailchimp?

MailChimp as an all-in-one automation platform enables in bringing up targeted audience data, marketing channels and analytical insights together at one place with the help of which you can promote your business relationships across email, social, landing pages, postcards. Mailchimp falls under the Best Software Company in 2019. MailChimp’s security tools help protect your account details and your customers’ data. Mailchimp delivers billions of emails a month for millions of users. MailChimp data centres manage physical security 24/7 with biometric scanners which prevents data loss.  Now a days, Email marketing is a great channel to engage with new or current customers and using MailChimp has made this very easy to do. MailChimp is all-in one platform which help you generate and drive traffic; increase communication and conversion and grow business sales. Not only this; MailChimp’s offers design a landing page, build a website and Email campaigns where template builder is easy to use and easy to customize.

Industry Positive Comment

Some of the industry’s positive comments is that MailChimp’s has quality of customer support and is extraordinary. MailChimp mobile app has user friendly email templates where one can always trust that MailChimp’s templates will work well across the most common email clients and devices. Mailchimp is much more efficient, productive and reliable tool! With the help of MailChimp, setup of easily schedule and pre schedule of e-mail blasts for clients has been made possible. MailChimp’s Analytics feature with one click enable to review data points like open rates and click-thru has improve communication and reach more people. MailChimp is intuitive and user friendly and therefore is popular among all.

Needs Improvement

Although Mailchimp’s chat support is extremely effective but having Phone support will be more helpful to speak with someone over the phone and have handy query resolved. Mailchimp’s segmentation feature can be improved as segmenting list is difficult when an email needs to be send for a long contact list. When comes to pricing feature list for Business plans, MailChimp has free basic feature to startup the small operation but its growing plans gets very expensive when you move to the higher subscriber plans, it can be made little bit cheaper. MailChimp if could have Desktop app which could be downloadable and cloud-connected, it will be really helpful and make task execution more easy.

Similar Products in the Industry:

Some of the other similar products in EMAIL marketing categories are as livesession, CallLoop, ReTargeter, HubSpot, GoogleAdWords, Boom Town, Perlocate, React Flow, Interactive.