Meltwater PR Management Software – Pros and Cons

General features

Meltwater is a media intelligence and social monitoring software that provides media intelligence AI, Outside Insight Technology and digital monitoring abilities. It also provides features like social listening and engagement rate tracking to real-time social reporting and data visualization. Meltwater comes with a complete social media management suite enabling users to easily consolidate their online content and make it more consistent. It also comes with smart alerts that give notifications about topics that the user is interested in. Meltwater’s competitive intelligence tool allows researching the social media whereabouts of other brands in industry. Its social media analytics allow users to design and schedule posts across channels. Meltwater also have a mobile app to review the latest media.

Newer Innovations

Meltwater provides advanced PR measurement tools that allow to Map out the impact of user’s earned media. It provides the largest global media database and one-click reporting facilities to make user experience better. Meltwater provides a database of millions of key influencer’s profiles to users for choosing according to their needs. Its intuitive interface doesn’t compromise its usability for users. Meltwater provides a powerful research engine that allows to search on all major social channels and global online news sites. It allows users to create canned responses for faster engagement. 

Why use it?

Meltwater provides a vast amount of media channels to access content. It allows building relationship with key influencers in the market to target the audience. Meltwater also provides multichannel promotion across earned, paid and owned channels and content visibility. 

Industry’s Positive Comments

Some of the positive comments of the people in the industry are –

Meltwater concisely finds conversations not found on other less robust listening tools.

 It is a very easy system to use.

It sends a daily notification of the top mentions

It allows tracking multiple things in one place and the aesthetics of the site.

Its interface is easy to use and easy to learn.

 Needs Improvement

Some of the people in the industry want it to improve its performance and provide better customer service. Its dashboards is confusing to operate and can be improved.

Similar Products in Industry 

Other Similar products available in market are Muck Rack, PRgloo, Cision Media Database, Cision Communication cloud, Business wire, LexisNexis News desk etc.

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