Parse.ly – Pros and Cons

General Information

Parse.ly is an analytics platform, built for content and designed with 30 unique attention metrics and subscriber tracking. Parse.ly has audience segmentation, content creators, analyze historical data to get a clear picture. Parse.ly has built-in personalization platform with data pipeline platform.

Newer Innovations in the Parse.ly

Parse.ly act on immediate real-time audience insights, up to date information, referrers’ section is extremely useful, change between multiple sites on the same login, have automated email summaries.

Parse.ly has different ways of slicing and dicing data, able to track PVs and UVs on the platform and easy to search specific tags and categories.

Why we use Parse.ly?

Parse.ly is easy to track editorial/content performance by author, topic, section. Parse.ly’s analytics platform built for content and designed, built-in personalization platform. Readership can be tracked by hour, day and month.

Industry Positive Comments

Parse.ly has many positive feedback, some among them are that the layout is very intuitive, get an easy to understand line graph tacking my content. Parse.ly easy-to-use and easily tracks the traffic and the design is clean.

Needs Improvement

Some of the customers expect some improvements in some features like some parts of Parse.ly have been faulty, wish the API was more affordable. We unable to track where traffic is coming from. Parse.ly overview summation inconsistent at times.

Similar Products in the Industry

Some of the similar search products in the industry are Adobe Analytics , Google Analytics 360, Quantum Metric, Siteimprove, Acoustic Analytics, Pendo , Google Tag Manager, Heap and Amplitude

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